How to Find Your Niche in Web Design and Development


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What is a niche?

What kind of assistance would you prefer? Will you hire a general accounting firm or the one that specializes in taxes for web designers?

A generalist could do the job, but a specialist has an extensive and detailed knowledge of your situation. Hiring a niche designer means potential freedom from a headache for the customer. The client will have to do fewer revisions due to incorrect information or terminology used by the designer in the mockup.

In short, customers take advantage of your industry-specific services and your comprehensive knowledge of the vocabulary and issues of their business.

Should You Niche Down Web Design Services?

Experts advise to base on your interests, experience, and skills when choosing a profitable niche. You can try to work with several groups of customers if you know you will be bored by working with one. Create beautiful websites for groups and organizations. The main advantage of such kind of activity is that it will quickly generate word-of-mouth referrals and help to build your niche business.

These are just a few examples of groups that need websites: sports leagues, service groups, business organizations, religious groups, charity and non-profit or fundraising organizations. Think well about the financial side of the matter before deciding to work with a particular group.


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This is important because organizations like business-networking services are more profitable than others. However, providing volunteer services for a charity website is a worthwhile endeavor and should be viewed as one more chance to showcase your skills and contribute to your portfolio. Nowadays Internet gives us access to the global connection, nevertheless, some customers prefer dealing with local businesses and having face-to-face meetings. This means that you need to discover local business opportunities. Have a look around your area to see how many organizations need websites there.

Web presentations are extremely important for businesses that want to attract customers. The role of websites in getting considerable profits continues to increase. Undoubtedly, everything depends on the population and activities in your area, but you might be able to focus on web design services in your city, region or state.

You could fill a niche by concentrating on one industry in your area only.

Why should you niche?

Do you enjoy creating eCommerce projects or business websites? You can declare yourself as a web designer who provides very particular website styles to a wide range of businesses. Why not?

Finding your ‘niche’ – or the positioning of your business – is super important for web designers.

Web development is similar to the construction world. There are renovation businesses fixing problems that the initial contractors left behind. You could do the same thing. Web design renovations or upgrades can become your niche. Try to offer the services for a certain industry, region or type of service. Just as an example, you could upgrade websites to be mobile-friendly or responsive like professionals say. You could SEO optimize them to engage users better as well. Media can help you a lot.


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Scan the headlines in the newspaper business section or on a news website. Remember what businesses are on the rise these days. Think about the clients you have already served. Working with some of them was enjoyable and they are busy and growing now. You can use this information to your favor. If the niche is too small, this could result in an unsustainable business, which is frustrating.

All of them might be super lucrative niches for freelance web designers. How many hours do you spend gathering information and preparing for work with your clients?

What is a niche?

If you charge by the project, estimate how much money you would save if you already had this information from previous projects. We hope this article was useful for you. Please let us know in the comments section if you are going to select a niche to work within. Share your impressions if you are already working within some niche.

If you disagree with the author of this article and have your arguments why staying Jack-of-all-trades is better than niche design, please state them either. He loves to help people build their business online. Every business begins with the right choice of a micro-niche WP Theme. Thank you John for for all that you do. John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation. John is one of the best instructors I have come across, I learned a lot from his online tutorials. All rights reserved. Got this comment on Ytube the other day: I have trouble with getting a job. Bonus points if you can guess what the mistake is. Career Advice , Podcast niche marketing. You might also like. Do you want more freelance clients? Show Me.

Finding Your Niche as a Web Designer

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2 thoughts on “How to Select a Niche Focus for Your Freelance Business”

Share on pinterest Pinterest. How can a freelancer double what they charge? What tricks have you learned to rank higher in Upwork's freelancer search results? What's been your biggest setback in freelancing? Lewis Howes John is amazing at building membership sites. Sukh Plaha John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively — but able to support one in applying it.

How to Find Your Niche in Web Design and Development How to Find Your Niche in Web Design and Development
How to Find Your Niche in Web Design and Development How to Find Your Niche in Web Design and Development
How to Find Your Niche in Web Design and Development How to Find Your Niche in Web Design and Development
How to Find Your Niche in Web Design and Development How to Find Your Niche in Web Design and Development
How to Find Your Niche in Web Design and Development How to Find Your Niche in Web Design and Development
How to Find Your Niche in Web Design and Development How to Find Your Niche in Web Design and Development

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